Article marketing is the most affordable approach to promote a website, much more effective than advertising. When done right, articles will stay on the web for many years and will be copied by others . It is the technique of choice for Internet marketers and especially suitable for affiliate marketing, in combination with a website (with landing pages).
Here are the mostcritical rules:
1. Your articles should be valuable and informative to your audience; refrain from sales talk
2. Check there are no spelling and grammar errors and make sure that the article is structured well (logically built up).
3. Submit the articles in many variants -by changing text and using synonyms- to major article sites
4. Be creative to find different angles around your subject in order to publish many articles per month.
5. Carefully evaluate keywords for volume (demand) and competition; Google's free keyword tool helps here.
6. Use keywords in the title, summary and body text of the article. Make sure that they are as compatible and relevant as possible with keywords, title and body text on your website's landing pages. In turn your landing pages must also be relevant and compatible to your affiliate partner.
7. Before starting to write articles, make a planning with angles, objectives and keywords. This will help to determine which changes may be best to make to your website. When writing articles let a friend or colleague proof read critically, also with respect to the value of the information.
Poor articles are sometimes refused, not copied by third parties and may be removed after prolonged lack of traffic. Sound articles are taken by many publishers, copied often (even without you knowing it) and stay on the Internet for many years.
When you do it correct you could not have a better marketing & SEO tool than article marketing promotion. Thanks to the back links to your site your Page Rank will go up and thus improve your search position. In addition, the articles will generate traffic, so the knife really cuts at both ends! And, rather than with advertising, this is a lasting result and much, much cheaper.
Now we get to the point on getting all these benefits PLUS enjoying affiliate income. Remember, your website should have the same topics and keywords (on the landing pages) as your affiliate programs. Do not take one landing page for more than one affilate partner so you are free to use the most optimal keywords in the URL.
Let's assume that your affiliate partner sells food supplements, one of the most popular affiliate niches. Your article should discuss a directly related field, such as health or dieting and then you build up to the conclusion that your affiliate's product is the solution. The link to your landing page is in author's bio.Only mention the link to your landing page that in turn will show the affiliate link.
make sure that the last line of your article and the first line of the resource box flow well into each other. This way you make the perfect connection between the resource box and your article but the link is not visible for the readers, when done correctly.
After that you can add your bio and link to your home page or another related page. This way is how you can get the best of both worlds.
Finally, there is the issue on how to submit your articles. There are a couple of major article sites that support all subjects, and many hundreds of smaller ones, many of them in niches. There are many websites that offer the service to automatically submit articles to dozens or more article sites. There is however one big issue: The search engines recognize duplicate content and refrain from assigning Page Rank for the duplicates and moreover do not list duplicates in search results.
The solution hereto is to write variants of paragraphs by changing the grammar and/or use synonyms, thus maintaining the same quality as the base article, but seen as different by the search engines. I spent countless time creating variants of articles and then manually submitted them.
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Until… I found the ideal software automating the process:
article marketing review After a lifetime in international marketing, Dutchman James Post moved to Grenada, doing consultancy, writes articles & offers free coaching to beginners for article marketing promotion
article marketing promotion
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